Get rid of frequent-buyer punch-cards forever with
Rewards Module
Rewards Module
SCENARIO
Joe's Coffee Hub wants to reward customer loyalty in a more sophisticated way than simply using punch-cards.
They want to offer:
• Buy 6 drinks and get the 7th drink free
• A free drink on customers' birthdays
• Spend > $25 per week and get a free dessert
• Spend > $50 per week and get a free gourmet sandwich
Instead of a frequent buyer card, Joe's Coffee uses the customer's cellphone number to track purchases and determine eligibility for rewards.
Joe's Coffee Hub wants to reward customer loyalty in a more sophisticated way than simply using punch-cards.
They want to offer:
• Buy 6 drinks and get the 7th drink free
• A free drink on customers' birthdays
• Spend > $25 per week and get a free dessert
• Spend > $50 per week and get a free gourmet sandwich
Instead of a frequent buyer card, Joe's Coffee uses the customer's cellphone number to track purchases and determine eligibility for rewards.
BENEFIT
• Get rid of punch-cards, which customers often forget and employees often abuse.
• Reduce costs by eliminating plastic loyalty cards.
• Track and reward customer loyalty at the individual level.
| REQUIREMENT | SOLUTION | |
| REWARD LOYALTY | Every business wants to keep its most loyal and highest-spending customers happy. Frequent-buyer cards force you to treat all customers the same. |
Infozealot's powerful rules-engine allows you create "tiered" rewards, where your most loyal spenders earn more rewards more quickly. |
| ENCOURAGE CONTACT | The problem with plastic rewards cards is there is no way for customers to check their balances unless they have a computer. | Infozealot-Rewards allows your customers to send a text message to learn how close they are to earning their next reward. "Bob's acct: 8 pts earned / 10 pts = free drink / 20 pts = free sandwich" |
| ELIMINATE REDUNDANCY | Customers often forget frequent-purchase cards and may end up with several -- each with credits on it. | Because Infozealot-Rewards ties purchases to the customer's cellphone number, they don't need their phone to log purchases. |
| SEND REMINDERS | Customers appreciate retailers who make their shopping experience more interesting. | What better way to motivate customers into your store than to send them a reminder text message: "Hi Bob: You have an unused drink credit at Joe's Coffee Hub..." |
| GET CREATIVE | You'll need the ability to pick one (or more) winner, at random, based on your business rules. | Allow customers to "gift" their awards to each other using text messages. "Please gift 5 credits to 858-555-7475..." |
| NOTIFY CUSTOMERS | Most businesses don't offer customers rewards or discounts until they ask. | Delight your customers and set your business apart by automatically sending them a text message to let them know they've earned something free. "Congratulations, Bob! You just earned a free drink!" |
| PREVENT FRAUD | Customers cannot counterfeit stamps and punches because there is no physical card. Purchases are logged at the Point-of-Sale by the cashier. | Infozealot's powerful rules-engine allows you create vouchers, credits or discounts which can be used just once or many times by each customer. |